Marketing

A search for the word "Marketing" on the Barnes and Noble website returns a selection of 14,845 different books on the subject. Which books should you select and which programs will you implement to obtain the best chance of success?  It is a complex puzzle that requires an experienced hand.

Marketing budgets are limited and it is vital that your investment in marketing and lead generation bring the highest return possible. SDbT has implemented a broad range of marketing programs and can guide your investment dollars to go further and yield the best results.

Go to our Tools section of our website and select our Newsletter, Issue#2 for an article that describes the quality and success to expect for various marketing initiatives relative to our industry.

Typical Marketing Instruments

• Direct Mail - Blanket

• Direct Mail - Targeted

• Direct Mail - High visibility

• Fax Blasts - Blanket 

• Fax Blasts - Targeted 

• Email Blasts - Blanket

• Email Blasts - Targeted

• Executive Briefings

• Trade Shows - General

• Trade Shows - Vertical

• Telemarketing - Outside

• Telemarketing - Inside

• Radio and TV

• Vendor Relationships

• Customer Referrals

• Prospect Referrals

• Relationships - CPA

• Relationships - Hardware, …

• Speaking Engagements

• Public Relations

• Publishing Articles

• User Groups

• Informational Marketing

• Newsletters

• Trade & Business Organizations

• Religious Organizations

• Political Organizations

• Direct Print - Newspapers /magazines

• Friends and Relatives

• Database Marketing

• Training Classes

• Your Company Website

• Vendor Websites - Links

• Web Ads 

• Search Engines

• Web Databases - Lead generation

• Informational Databases

• Business Relocations

• Account Management

• The Public Library